Ava by Mark Heyes Launch at Marisota

This week I was lucky enough to be invited to the exclusive launch of the AVA Collection by Mark Heyes for Marisota. 

One thing that I love about Marisota is the fact that they listen to what their customers want and they actively promote fashion inclusivity.  There are quite a few brands on the market now that offer a plus size section along with their regular collection.  Now I don’t know about you, but I don’t like to be sectioned off in this way.  I love fashion and want to be able to buy what I want to wear, without restriction or being told that I “can’t wear that”.  

That is what I love about Marisota.   Their new AVA Collection runs sizes from 12 – 32 with as much availability at size 12 as size 32.  This is across the board on their website.  They understand that women want to wear the latest clothes, in the current trends no matter what their size.

This Autumn they have launched their Shapeology collection, designed to enhance your assets and give you the silhouette that you want, without compromising on style.  Their new designer Mark Heyes who you will no doubt know from his appearances on Lorraine on the television was at the event to greet us along with his new collection of 17 pieces for Autumn Winter.   Here's what he had to say about it:

"I've always wanted to design my own range, so when Marisota presented me with the opportunity I jumped at it!  Ava is my take on this season's trends such as clashing prints, dusty pink, winter florals and the ever flattering illusion dress combined with Marisota's cutting edge Shapeology technology that ensures you look your best no matter who or where you are.  I hope the range will give the Marisota's customers the confidence to know that they can wear the latest looks".

The launch of the collection with held at Kettners in Soho.  We were warmly greeted with champagne and canapes after which I got my hands on the clothes.

We were then treated to a scrumptious three course meal and I indulged on cured salmon, sea bass and a chocolate marquise dessert.

After the dinner myself, the gorgeous Caroline from CurvyWordy and the lovely Hanna from The Wardrobe Challenge decided to go and have another look at the clothes and have a trying on session.

Here are my favourites from the collection.

Collarless Coat available in black, red or dusty lilac

Floral Print Jeans

Lace Trim Tunic

We were allowed to choose something from the collection to take away with us and I chose the red version of the collarless coat, blog post to follow.

Overall I had a fabulous time with Marisota at the launch of the Ava Collection.  I love their ethos when it comes to clothes and their belief that fashion should be available for all, not just certain sizes.  I would definately recommend that you check out Mark Heyes' new collection as well as their other ranges.  There are some definate wardrobe staples that will carry you through the Autumn/Winter season with style and comfort.