The Wedding Industry And The Digital Age

The majority of retailers are operating online these days, or at least keeping up a strong online presence. Some stores, such as Amazon and ASOS, do not even have any physical stores. However, the wedding industry has maintained a strong offline presence — with brides needing to try on their wedding gowns before they buy, grooms having several suit fittings, and of course, who would want to miss out on the opportunity to have a tasting session at your venue for your wedding breakfast? But with new technologies and social media apps, is it time for the wedding industry to make a transition into the digital world?

To put the rise of online shopping into perspective, in the last twelve months it was reported that around 87% of UK customers have purchased at least one product online. From the year 2016, digital sales have increased by 21.3% and are forecast to increase by 30% by the end of 2017. But does this mean that wedding vendors will have to make the transformation online too? Retailers of tension setengagement rings, Angelic Diamonds, investigates further.

What does the future hold?

As companies increase their online presence, it will be interesting to see whether the wedding industry follows suit or remains successful offline.

New technologies, particularly social media, has already affected the industry and how customers are shopping. With apps such as Pinterest, Instagram and Facebook; brides and grooms can find so much inspiration for their big day with just a few clicks. Modern couples are now using new technology when wedding planning. In fact, 42% of people use social media to plan their wedding — with 41% of brides following photographers on social media, 37% of brides following venues and 14% following florists.

The internet is helping brides search for dresses and vendors too – TheHuffington Post reported that 61% of brides search for gowns through their mobile (up from 27% in 2011) and 57% search for wedding vendors in the same way (this figure was 22% in 2011).

Social media is not only useful for customers, but it is beneficial for companies in the industry, too. The apps provide a platform for wedding planners, venues, florists, and other wedding suppliers to showcase what they have to offer. Instagram and Pinterest, which is used by 64% of brides, have now become a couple’s go-to platform for all their inspiration, a digital alternative to a wedding fair. 

Suppliers who have not yet invested time into creating a social media profile for their business could be missing out on free exposure.

27% of modern couples suggested said that they would create a hashtag for their special day, too.

Digital exposure

It appears that the future could remain promising for wedding vendors. Whilst it is likely that companies will need to go digital at some stage to stay up to date with the latest technologies, and keep their head in the game, there might always be a place for them offline within the industry.

In fact, it is likely that the industry would struggle if many of the companies became digitalised. 

Wedding fairs have been around for centuries, and there is a reason for that; whilst modern couples use social media for visual inspiration, wedding fairs are still a great way for suppliers to engage face-to-face with potential customers. For most people, their wedding day is the biggest day of their lives so it’s important that they can speak face-to-face with suppliers, and physically see what they have to offer.

There is no escaping the digitalisation of shopping, and it is suggested that the wedding industry will have to conform to the trend in some way. However, it appears that it is during the inspiration stages of the wedding planning process that the internet is most useful. The industry is definitely not yet ready to wipe out all traditional methods of wedding planning. There’s no question that there is still a demand for the physical processes. Maybe, it’s just time for suppliers and other industry professionals to use digital as a means to extend their business and gain more exposure. 

*Collaborative piece

5 Tips to Improve Your Reproductive Health

Whether you have an interest in conceiving with your partner or you want to live a healthier lifestyle, it is important to take care of all aspects of your health. Often times people think about weight loss, becoming fit, or eating healthier but there are many other aspects to one’s overall wellness that can positively or negatively impact one’s quality of life. This article will focus on how you can take care of your reproductive health so that when you are ready to bear a child, your body will be able to do so.

1. STD Testing. Regardless of your relationship status, if you are sexually active, you should get tested for STD’s at least once a year. If you are a woman, getting tested can be as easy as asking your doctor to do an extra swab during your annual obgyn appointment. If you do not have annual check-ups, you can still get an STD test from your doctor or even online. Checking for diseases can alert you to potential problems that you may have while trying to conceive. Some diseases do not have symptoms so they can be around for a long period of time without you knowing. Clearing up any potential diseases can help you conceive quicker.

2. Track your cycle. Knowing your cycle can help you feel connected to your body and will allow you to be in tune with yourself in a way that is empowering. Knowing your cycle will help you pinpoint certain parts of the month where you may feel tired, crave chocolate, or experience an acne breakout and help you prepare for these times in your cycle. Not to mention, when these things happen you can practice self-compassion instead of passing judgement on to yourself as to why your body is acting the way that it is.

3. Choose a birth control method that works well for you. At your annual appointment with your doctor, be sure to discuss your birth control method and how it working for you. If you take an oral contraceptive, be sure to ask about the latest prescriptions and share any side effects you have experienced from the one you currently take. Perhaps there is a new release that could be a better option for you. By talking to your doctor, you can learn about new birth control options so that you can always make the best decision for today and your future.

4. Drink water. Hydrating your body is imperative to living a healthy lifestyle. Believe it or not, drinking enough water can also help you stay lubricated during sexual activity and will help with conceiving if that is your goal.

5. Take care of yourself. Yes, it is important to visit your doctor annually and participate in STD screenings from time to time, but it is also important to practice self-care and have high standards of hygiene. Keeping yourself clean and fresh is important to staying healthy and free of illness.

Hair Regrowth after Alopecia: What to expect

Alopecia is a very broad term for hair loss. There are many different types of alopecia you can end up with, all with different symptoms and signs. Some of the most common types of Alopecia include Male (and female) pattern baldness, Anagen Effluvian, and Scarring Alopecia. 

Pattern Baldness is the most common type of hair loss, and effects most people over the age of 50. In some cases, Pattern Baldness can affect people before this age. Signs that you have this type of hair loss include a receding or “horseshoe” hairline. It’s thought this type of hair loss is hereditary, meaning it runs in the family. 

If you’re hoping to regrow your hair with this type of hair loss, there are some treatments out there that could help you, which are outlined below. This type of hair loss is completely natural, and means that your hair is less than likely to grow back once it has been lost.

If you are suffering from Anagen Effluvian, you can expect hair loss nearly everywhere on the body. From the top of the head to your face and arms, this type of hair loss is completely widespread and is caused by treatments such as Chemotherapy and other cancer treatments, such as Radiotherapy. This type of hair loss is temporary; you can expect regrowth once you have completed your treatment. 

When your hair grows back after experiencing this type of hair loss, it can be a different colour, texture and feel to the hair you had before your illness. It isn’t entirely understood why this happens to those who experience Anagen Effluvian, however there are still ongoing studies.

Scarring Alopecia is a result of another complication, either illness or accident. In this type of alopecia, the hair follicles are completely destroyed, and hair will no longer grow from the affected area. This type of hair loss is rare, and will only affect 7% of those with hair loss issues.

Other types of hair loss diagnosis from which your hair will grow back includes Telogen Effluvium, and Alopecia Areata. If you are worried about your hair loss, and it’s affecting you, you can speak to your GP about options available to you. In some cases, treatment can be administered in order to stimulate hair follicle growth. Finasteride and Minoxidil are two examples of this. If you’re too embarrassed to visit your doctor, or you would like to deal with your hair loss on your own terms, you can buy treatments for yourself online with sites such as Minoxidil2U.

Guest Article written by Gina Kay Daniel